Manager, Market Research and Evaluation

Overview

JOB DESCRIPTION

Summary/Objective

The Manager, Market Research and Evaluation has primary responsibility for the coordination of all ASAE program evaluations as well as for providing project management support to market and industry research studies. This position will manage all phases of the design, implementation, and production of ASAE program evaluation surveys and other market research projects on a wide variety of topics in association management. The Manager, Market Research and Evaluation will also manage the analysis and reporting of statistical data for ASAE reports to internal staff, Boards, volunteers, membership and external parties as needed.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Market Research and Program Evaluation (60%)

1. Manage the design, format, scheduling and deployment of conference and educational programming evaluation instruments through web-based survey software.
2. Perform data cleanup and preparation, including merging large datasets, creating new variables, etc.
3. Conduct summary analyses of data. Prepare detailed statistical tables, charts and graphs, and interpretation and recommendations for use in research reports.
4. Present findings (written and oral) of study results to internal staff, Boards, volunteers, membership and external clients as needed.
5. Respond to requests from other departments for new projects/research studies and provides consultation on methodology and approach.
6. Lead innovation process to enhance program evaluation on a continuous basis.
7. Ensure coordination of market research and program evaluations within larger research calendar/agenda, alert stakeholders when data collection efforts are in conflict with each other.
8. Offer project support project management to the full research agenda.
9. Contribute to the identification of new areas of potential research using existing data files and secondary research.

Industry Research (40%)

1. Provide research project manager skills for both internally executed and contracted industry research studies.
2. Assist in the preparation of project proposals and RFPs including preparing competitive analyses and background literature reviews.
3. Identify appropriate scholars and consulting research firms for targeted RFP distribution.
4. Manage RFP distribution, volunteer peer review, and award and contract processes.
5. Coordinate the continuous monitoring of project status and recording of changes to goals and plans.
6. Set and manage project timelines and field inquiries regarding projects.
7. Manage volunteer groups, act as staff liaison for multiple volunteer research advisory groups.
8. Aid in proofreading and revising reports.
9. Scope and manage process for recruiting focus group volunteers and execution of focus groups.

Essential Skills

• Sound knowledge of basic survey data collection procedures (e.g., questionnaire writing, sampling, focus group facilitation, in-depth interviewing, etc.).
• Superb skills in descriptive statistics, analytic techniques and insight generation.
• Knowledge of market research best practices to include design, analysis and reporting of data to stakeholders of various knowledge and skill levels.
• Strong writing skills, particularly for technical reports.
• Ability to present research results and conclusions to internal and external audiences
• Able to self-edit and pay close attention to detail.
• Excellent interpersonal skills to deal with the myriad requests from sources both outside and within ASAE.
• Ability to handle multiple tasks and changing priorities.
• Ability to take initiatives and work independently with minimal- to moderate-level supervision. Able to work with little structure and to prioritize and set own deadlines.
• Ability to maintain a positive and customer service orientation at all times
• Work as a member of a highly collaborative team

Supervisory Responsibility
This position has no supervisory responsibilities.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

This is largely a sedentary role; however, some physical activity may be required. This would require the ability to lift files, open cabinets and bend or stand for extended periods of time as necessary. 

Position Type and Expected Hours of Work

This is a full-time position. Time of work is flexible, but typically Monday through Friday, 8:30 a.m. to 5 p.m. This position might require occasional flexible hours in order to monitor evaluations occurring in different time zones and global regions.

Travel

Occasional travel (<10%) may be expected for this position. 

Required Education and Experience

1. Four-year college degree (e.g., B.S. /B.A.)
2. Three years’ work experience in survey research methodology/process, advanced statistical analysis, market research, business intelligence, and or evaluation.
3. Minimum three years’ experience manipulating data using Microsoft Excel and other software applications.

Preferred Education and Experience

1. Four-year college degree (e.g., B.S. /B.A.) with concentration in survey research, evaluation, market research, statistics, or business intelligence preferred.
2. Master’s degree from an accredited institution preferred.
3. Current certification in relevant area of expertise (e.g., CAE, PMP, PRC, CRA, PSTAT)
4. Previous work experience in an association environment
5. Experience with SPSS software highly desirable
6. Experience with Aptify highly desirable  
7. Experience using Microsoft 365 environment
8. Experience with online survey tool(s) desirable (e.g., Survey Monkey, Survey Gizmo, Key Survey, Qualtrics, etc.)

Additional Eligibility Qualifications

None required for this position.

Work Authorization/Security Clearance (if applicable)

Must be eligible to work in the United States without visa sponsorship.

Other Duties

Other duties as assigned. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.